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MangaGamer introduces permanent price cuts

December 7th, 2010, by zalas
Posted in Translation , Tagged: , , ,

According to a post on the official blog, MangaGamer is permanently cutting prices on almost all their titles. This ranges from dropping Suika A.S+’s price by half to slight adjustments to their 19.95 euro titles. Higurashi has been reduced to 24.95 euros and each of the answer arcs have been reduced to 9.95. Even the upcoming Koihime Musou has had its price cut by a little, although the post claims that will have no effect on the number of sales needed for voices to be added back in. Cosplay Alien, Da Capo Innocent Finale and Edelweiss were the only ones not cut, the former two being at 19.95 euros and the latter at 24.95. Lastly, the title picture for the post is a screenshot from Harem Party, the latest game published through a subbrand of NEXTON called Tactics.

UPDATE: According to an interview posted on Siliconera, the reasoning behind the price drops was so that fans’ complaints could be addressed and sales numbers could be bolstered to attract more companies interested in distributing English releases with MangaGamer.

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  1. Anon Says:
    December 7th, 2010 at 9:30 am

    I see that someone is going bankrupt soon.

  2. Chun Says:
    December 7th, 2010 at 9:57 am

    I truly hope that’s not the case, but then again Hirameki had a huge sale before they pulled out of the market…

  3. X-Calibar Says:
    December 7th, 2010 at 10:13 am

    Don’t turn good news into bad news :X
    Anyways, I’ve been holding off getting any new titles from MangaGamer for a year now… Looks like the time to strike is soon… :D

  4. Tweets that mention encubed » News Archive » MangaGamer introduces permanent price cuts -- Topsy.com Says:
    December 7th, 2010 at 10:53 am

    [...] This post was mentioned on Twitter by A Otaku, zalas. zalas said: New prices? New products? http://novelnews.net/2010/12/07/mangagamer-introduces-permanent-price-cuts/ [...]

  5. Pirkaf Says:
    December 7th, 2010 at 11:13 am

    On the contrary, they listened to many voice of fans who wanted their price to be lower. I hope this will help their sales. I know I will purchase more games because of this price cut.

  6. zalas Says:
    December 7th, 2010 at 12:15 pm

    >>2 (@Chun)
    Hirameki also had to get rid of excess stock, which MangaGamer doesn’t have to deal with…

  7. ReMeDy Says:
    December 7th, 2010 at 1:52 pm

    It looks like they reduced the price of “My Sex Slave is a Classmate” too. I don’t remember it being $26.58. That’s the game I’ve been looking forward to most.

  8. Wykel Says:
    December 8th, 2010 at 12:49 am

    >>1 (@Anon)

    Nah most probably it is simply price skimming. However, that wouldn’t explain why they also lowered prices on Koihime Musou. Shrugs.

  9. Torugu Says:
    December 8th, 2010 at 1:13 am

    It’s the second step of a marketing offensive.

    They have quite a few high profile titles coming up (Koihime, DC II) and in the past few month they had relocated their advertisement budget towards quality control, they need to make up for that now.

    BTW, the first step was the x-mas give away, gain new potential customers through Twitter and Facebook, then “harvest” them by dropping the price on most of your older games (->profit) and finally hope that they stick with you for the upcoming games (->even more profit).

  10. Shii Says:
    December 8th, 2010 at 3:27 am

    It seems like this is a marketing strategy that everyone will enjoy.

  11. Pirkaf Says:
    December 8th, 2010 at 3:34 am

    Yeah, I’m ejoying it. Let’s just hope they will sell enough Koihime copies to add voices to the game…

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